Using Stated Preference Valuation to Support Sustainable Marine Fishery Management

نویسندگان

چکیده

This study uses a random parameters logit (RPL) model to estimate the Taiwanese preference for northern shrimp (NS) products (NSP) with Marine Stewardship Council (MSC) label. The estimated results show that, ceteris paribus, marginal willingness pay (MWTP) of consumers NSP MSC label is up New Taiwan dollar (NTD) 84.86 in comparison without Moreover, price MSC-labeled has positive effect on quantity demanded by consumers. They also prefer smaller packages and shorter certification periods. can be explained Veblen or fact that sometimes prices are perceived as signals product quality. However, effects periods minimal compared products. When unfamiliar labels, high viable marketing strategy. advantage cannot sustain promotion labels.

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ژورنال

عنوان ژورنال: Sustainability

سال: 2021

ISSN: ['2071-1050']

DOI: https://doi.org/10.3390/su13094838